Women in Business: Dale Evans

Posted in: Women in Business

dale evans

This week’s Women In Business Wednesday is Dale Evans owner of Simply Elegant Boutique  at 23 Dundas St. East. She has been in business for thirty five years. “This is store number fourteen!” Dale has owned stores between Brockville and Cobourg over the years. Her first was in Prescott Ontario in 1984 before she bought two buildings in Downtown Brockville where she opened up two stores. From there she moved on to Kingston and then up to the North Cumberland Mall in Cobourg. “I would advise (that you) own the building or stay in the downtown area. The malls are chronically expensive and have very disciplined rules about hours and what not. It’s not really your business. You adhere to the mall and what their specifications are. Downtown give you more freedom.” 

She talks further of Downtown Greater Napanee. “I like the cooperation for one thing. We all recommend each other, we try not to step on each others toes and try to be our own unique look and unique business. We are all trying to be something different from the rest.” Simply Elegant Boutique is quality ladies wear shop which specializes in one of a kind artistic clothing. 

She also specializes in alterations. “I started making things, and I found that I really enjoy making art wear. So if somebody wants something made, or wants to convert something they already have, or upcycle, I can offer that service.” Her store currently has a number of felted and hand crafted items and it is a treat to explore! 

Dale shared that fashion wasn’t her only talent. Over the years she’s been certified as an image consultant, a colour consultant, and an Ontario fitness instructor. She taught at St. Lawrence college and the YMCA for a while, she would evening classes in her store and do wardrobe plans and closet organizing. 

When she first came to Napanee her stores were in the Palace Village before moving downtown to Centre Street. “We were on the side street during the first phase of the big dig and the street was blocked top and bottom and the construction trucks were parked in front of my door, so for three months we didn’t see a single person so I said to my husband ‘we either need to relocate or die here.’ so we looked at this space. It’s a great space and we are happy.”We are just happy that Dale is part of our Downtown Greater Napanee family.